Strength. That's the meaning behind our iconic Two Horses logo — and it still resonates today, more than a century since it was first branded into a leather patch of 501® jeans in 1886.

When Levi Strauss co-invented the blue jean in 1873, he didn't know that he was creating a global brand that would become known for self-expression and classic American cool. And that's the beauty of the Levi's® story.

Here are some of the songs that have featured in Levi's® adverts over the years. To pick your favourite, reply to this with your comment in the title, and other users can like the one they enjoy the most.

A winner will be picked at random on 26th January to receive a year's supply of Levi's® jeans.

Wonderful World – Sam Cooke
I Heard It Through The Grapevine – Marvin Gaye
Stand By Me – Ben E King
When A Man Loves A Woman – Percy Sledge
C’mon Everybody – Eddie Cochran
The Joker – The Steve Miller Band
Should I Stay Or Should I go – The Clash
20th Century Boy – The Clash
Mad About The Boy – Dinah Washington
Piece Of My Heart – Erna Franklin
Inside – Stiltskin
Turn on, Tune in, Cop Out – Freak Power
Boombastic – Shaggy
Spaceman – Babylon Zoo
Underwater Love – Smoke City
A Nanny In Manhattan – Lilys
Whine and Grine – Prince Buster
Flat Beat – Mr Ozio
Background Blues – Otto Sieben
Dirge – Death In Vegas
Before You Leave – Pepe Deluxe
Crazy Beat – Blur

Making a difference is easier than you think.®