Arcade Fire - whose new album Neon Bible is out at the beginning of next month - have hit out at superstar bands like Oasis and U2.
The band's Win Butler spoke to NME about the Canadians' fairly low-key approach to achieving success:
"It's not like we shun success, but at the same time we don't want to shove it down people's throats. In the UK there's this kind of rock star competition.
"I don't know if U2 started it, or The Stones or Oasis, but a lot of bands think in terms of: 'I'm going to be the biggest band in the world. Fuck all those bands who've got no ambition'. I think that's a total crock of shit."
Butler then told the weekly that he finds the over-marketing of acts utterly not interesting, and that selling music is just like "selling a fucking toaster or a cruise package".
Is that why we've not had a copy of Neon Bible yet, then?