I know how it happens
awesome into single
more or less awesome one or two othersongs
+
hype
+
buzz

plus enthusiastic playing of album
then
....
massive editing on the ipod

and you are left with what you started with
coupla good songs

see also
Black Kids
..............
...

and...
just this year to make it topical
or
hey El Guincho
to make it tropical