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It's all about the music, man.
Do you bother finding out about bands and artists or do you just dig the music? I'll generally have a deek at an interview with a new band if I'm digging them and there's an interview on here or something, more often than not won't if I've got into an album a few years after it was out. Just like the music really.
Thought about this after remembering watching Josh T. Pearson supporting 65daysofstatic in about 2008 I think. Discovered 'The Texas Jerusalem Crossroads' a few years earlier, spoke to him briefly afterwards with no idea of who was, despite having been completely captivated by Lift To Experience.