It's a toughie, isn't it?

I just ran this on Clash - Public Service Broadcasting on finally accepting a sync, for money (obvs), after turning down previous offers...

http://www.clashmusic.com/features/write-on-public-service-broadcasting

Any bands on DiS have a firm line on this? Has the 'net changed things? Do you think less of a band if they do an advert?