I was more a Beano man myself

It has been relaunced as a fortnightly mag with a whole lot of marketing guff. How much do people charge to come up with this bollocks?

Dandy editor Craig Graham said: "Following extensive research, we discovered The Dandy readers were struggling to schedule a weekly comic into their hectic lives. They just didn't have enough time.

"They're too busy gaming, surfing the net or watching TV, movies and DVDs."

"They still enjoyed The Dandy, but if they were going to buy it themselves they expected more than just 'a comic my dad used to read'.

"They required a guide, packed with the stuff kids need to know to stay in the loop - a lifestyle magazine attuned to their hectic lives, featuring all the latest trends, must-haves, must-sees and must-dos.

"They made us promise to retain comics, but suggested we make our characters cheekier, edgier, and more extreme."