"We need a powerful brand to help us achieve our ambition. Our emblem is simple, distinct, bold and buzzing with energy. Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation. It can communicate with anyone from commercial organisations to kids playing sport. It feels young in spirit. Full of confidence, certainty and opportunity. Not afraid to shake things up, to challenge the accepted. To change things. Our brand will have impact across everything we do, there are huge possibilities, but we have a clear ambition."

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