http://www.guardian.co.uk/media/2008/jan/07/myspace.digitalmedia

"Researchers from the Future Laboratory set up a "virtual hide" in MySpace over six weeks, interviewing 1,000 users who explained how they define themselves as part of groups including "mindies", "cheemos"', "slash/slash kids" and "rudettes".

Mindies are teetotal under-18s who follow teen bands Pull in Emergency, Lion Club and Kid 4077; cheemos combine chav and goth looks (the word is a cross between chav and emo); and slash/slash kids are multi-skilled MySpacers who like to create their own music and fashion. Rudettes follow Lily Allen's rude-girl style."

Just the idea tribes are building around Pull In Emergency fills me with dread.