did anyone else receive this email? is it a scam?

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From: Chloe Peacock
Sent: 03 July 2008 10:04
Subject: online music research can you help
I’m writing you about some research I’m doing for a big brand client of ours.
As part of that research I have been looking at Drowned in Sound and noticed some of your posts on various threads in the forum.
I hope you don’t mind, but I checked out your user profile and you sound ideal for some follow up research I need to do.
Basically I’m looking for people to participate in online interviews using gtalk ( if you don’t have this already it is free, and really simple).
I’d like to ask you various questions about your online habits and what you think about the online music community. It would take about an hour of your time and we would pay you £25 for this.
If you didn’t want to pass on bank details we can arrange to pay you via paypal if you have an account, I expect.
All the information you give me is used in a completely confidential manner and only for the purposes for the project and we don’t ask you for any personal details such as address ( but would like some demographics such as age, gender ,). Interviews need to take place either Friday 4th or early next week. Please email me back asap if you are interested.
Thanks for your time Please check out the iCrossing web site to verify who we are and what we do.
Chloe

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wat