What the hell is up with "Puma"? I keep on seeing t-shirts and such with big "Puma" logos on them. Its only started happening recently. I first noticed it earlier this summer... now all of a sudden its everywhere. Initially I thought: "cool, that guy's wearing a t-shirt endorsing pumas!" How wrong I was.

What is this new label and what does it stand for? It seems really rubbish, and it has a stupid name. I'm set 100% against it.