so this scottish brewery have launched a 32% strength beer.

http://news.bbc.co.uk/1/hi/scotland/north_east/8380412.stm

Obviously this is some pretty good marketing for the brewery, complete with 'outrage' over a limited production, expensive and jokey beer (that will probably taste like arse).

Give me examples of other good marketing campaigns that have made you actually buy the stuff / have impressed you please.