I realise we have a few parents on here these days. The advert implies that without Cow & Gate your child will have to drink half a bath of milk to get the recommended levels of iron or something.

Can this be right? I mean seriously, how could ANY child over the age of 30 have ever had enough iron? Yet there are people over 100 still alive today. Have they totally invented some fear that shouldn't exist or did I misunderstand that advert?