Growing fears among fans of a popular English vlogger have prompted an investigation by police.

In the most recent example, a video titled ‘Date Outfit Ideas’ from July 22, Joyce appears to whisper “help me” – although it's difficult to hear. Large bruises on the back of her arms are also visible as she twirls in a selection of clothes, and she frequently looks off camera as if being prompted. As commenters on the video point out, it looks like the person filming is holding a script for Joyce to read, something she never usually does in her off-the-cuff uploads. Many have also been concerned about a supposedly significant personality change.

http://www.dazeddigital.com/artsandculture/article/32216/1/the-story-of-the-youtube-star-feared-kidnapped-or-trapped