The latest figures show that the track is outselling the current Number One and closest rival, Blue's 'If You Come Back', by more than three to one.
Riva featuring sister of Kylie Dannii Minogue look set to make the Top Three with 'Who Do You Love Now', with former Number One, 'Queen Of My Heart' by the essentially evil Westlife, falling two places to Number Four. U2 are currently set for a Number Five entry with 'Walk On'.
DJ Otzi is hanging on in the Top Ten at Number Nine with 'Hey Baby', while his new single, 'Do Wah Diddy', is nestling beside it at Number Ten. Life seems to get worse. Despite this time of year traditionally being good for charity singles, the 'What's Going On' EP, in aid of victims of the September 11 atrocities, has fallen out of the Top 20. How we cried.
Some potentially strong contenders for the charts have had poor starts to this week's campaign. Shaggy's 'Dance & Shout' is at Number 18, while Muse are at 20 with 'Feeling Good/Hyper Music' and The Charlatans are at 28 with 'A Man Needs To Be Told'. This country.