Staff Reviews

Baddies - Build

Review by Alex Yau

Baddies deserve points for deviating away from their debut’s overused formula, but there’s still a sense that these tracks have been done before. »

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baddies found themselves in a strange position at the end of 2009. they had released the debut album, toured the world and ticked off a hefty amount on the 'things to do' list reading festival? check. glastonbury? check. japan? check. the aftermath of all this hard work and globetrotting saw the band stationary in their hometown of southend, catching their breath and realising they had rinsed everything possible from the debut campaign. it was now time to turn the page and begin a new chapter; the second album. tucked away in a dim and dusty studio, baddies tinkered with new ideas and soon enough what emerged were the best bits of the old sound - spiky, scratchy guitars, hooks around every corner and manic vocals brought to life with an electronic pulse... creating an overall impression of a grander, broader and more mature version. before long, baddies had acquired enough material to finally make album number two and opted to make a swift return to the legendary rockfield studios. the next hurdle to overcome was how to fund this? one option could have been to queue up outside record labels, cap in hand and ask for a mammoth pot of money. in the scheme of things this was both unrealistic and not how baddies wanted it. instead, find a new way, retain independence and create a stronger bond with fans. enter, stage left, pledge music. baddies launched the pledge campaign on monday 2nd may 2011. to kick things off, the band released new single 'tiger face'on june 6th through yoyo acapulco which also featured an exclusive remix from dpplgngrs. highlighting the huge fan base which baddies have amassed over the years, the band quickly raised over 10,000 and 277 pledges in just over 3 months. in july, baddies locked themselves away at rockfield studios and began the recording of the second album, with good friend and top producer sean genocky.
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