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iPods: doom and gloom unless they go green?
Mike_Diver by Mike Diver April 19th, 2005
I'm no environmental crusader myself - we only got a recycling bin in my office a couple of weeks ago - but this message from The Green Guide seems to suggest that the makers of the world's favourite personal stereo are taking the substantial piss:

Apple claims that environmental protection is a priority for them but they actually lag behind companies like Dell and Hewlett-Packard in offering take back programs for their products.

The diminutive iPod is a time-bomb for our health and environment because of the toxic metals that will either go into incinerators or landfills.

On the eve of Earth Day, April 21st, Apple will be holding their annual shareholder meeting. Representatives of the ComputerTakeBack campaign will be attending the meeting to ask Steve Jobs to redesign the iPod and establish recycling programs for existing iPods. He should do it and he will do it if enough of us get our message to Apple before the meeting.

Please join with environmental leaders and concerned citizens who are leaving voice mail messages for Steve Jobs. It takes just a moment to call 206-203-4948 and leave a message.

Also, help spread the word to your friends and colleagues. Encourage them to visit the web site, www.fixitapple.com. It is important that as many people as possible ask Apple to make the iPod green.

Please forward a message about the campaign to your friends.

Thank you for helping us protect our health and our environment.

The Green Guide

So, what do you reckon? Actually sounds somewhat serious, doesn't it...?



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