It’s quite surprising that Magnet, for all their previous toiling in the dry and unforgiving field that we lovingly refer to as ‘indie’, aren’t yet straddling the charts, the globe and a host of colour supplement end-of-year polls. This isn’t just because they (or rather he, Even Johansen) have been cropping up in the most lucrative of places – ooh look, there he is on the OC, and Six Feet Under, and the bit where Brad and Angelina do something reasonable raunchy in Mr and Mrs Smith – but also because his new single, ‘Fall At Your Feet’, complies with the formulas created by the most popular and resonating of puppy-dog artists in pop today.

Melodic enough to be turned into a ringtone? Check. Vague sentiment of undying love general enough to be applied to universal emotional attachment? Check. Creator instrumentally gifted enough to be considered a Proper Musical Artist? Yep. A song safe and warm and dangerously close to being downright mediocre? But of course. Granted, Magnet have a modicum of poetic flair that places them just above the Blunts and Grays of this world ( “Without you I’m a torch with no flame”, how sweet etc.) and a penchant for atmosphere that would make this a more reasoned choice over the last Coldplay single, but on the whole there’s much more scope here for excitement, colour and adventure. It’s also quite telling that the B-side, ‘This Bird Can Never Fly’, plods along in almost exactly the same doe-eyed manner, only without a memorable chorus. All in all, not as attractive (sorry) a proposition as it could be.