OK, you must have heard this by now. It’s everywhere, like bird flu and criminals and charity muggers. So what’s so bad about it? Is it just too nice? Of course, it’s a sinister kind of niceness, underpinned by the suspicion that some record company type with one eye on the success of Mad World this time two years ago thought it would be just the thing to bag the Christmas number one and earn them enough cash to buy another orphan-skin coat. Perhaps you think there’s something uncomfortably targeted about the namechecking of zoids and transformers, designed to appeal to office bound types in the last throes of their twenties who remember such things and thought life was going to be More Fun. Which happens to be where I’m writing this now.

This suspicion will be backed up by the admittedly marvellous video, which even starts with just such a moribund office dweller daydreaming into his exercise book. It features cameos from Optimus Prime and the A-Team van, while the background is filled with such copious attention to detail that the animator actually includes lines saying ‘I must not make an animated video again, it’s too much work.' You can’t help thinking that the marketing is just a bit too good.

But then again it is almost Christmas. Indie types don’t have to be curmudgeonly the whole year round, you know. Sometimes you’re allowed to like something because it gives you a nostalgic glow and has a nice tune. What would you rather have as the Christmas number one, Crazy Frog or some muppet from X-Factor? Either way, your opinion is irrelevant. This is going to sell bag loads whatever you do. You may as well give up now.