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It Hugs Back

Early Evening

Label: Too Pure Release Date: 17/12/2007

30595
Mike_Diver by Mike Diver December 18th, 2007

Christmas shopping getting the better of you? Feet killing, fingers frozen through and misshapen by plastic bags too heavy to carry the whole way home without a break? I’ve the solution: dump the bags as soon as you’re through the door, boil the kettle and settle back with It Hugs Back’s latest, a song so calming it could cool the rage within a shirt-splitting Hulk who’s just found the last Transformers Bumblebee toy was sold five minutes before he arrived at Argos.

Tea or something sweeter, it’s up to you; this, though, is about as sweet as indie-pop gets without crumbling like sherbet all over your settee. The Kentish four-piece’s way with an affecting melody is wonderfully developed, even at such an early stage of their career, and with handclap percussion upping the twee factor somewhat – no bad thing here, haters – ‘Early Evening’ is perfect for winding down to. Perhaps take a Mr Kipling slice from the cupboard, too – you’ve deserved it.

To summarise in a word, then: delightful.

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